Outcome Receipt
RCPT-0142
Decision
Raise prices thirty percent for new customers. Hold existing plans for ninety days.
Why
Margins are thin at current pricing and new signups have not pushed back in tests.
Risks the Skeptic raised
Annual renewals in December. Churn data is three weeks old.
Next actions
- Draft the pricing page copyYouFri 16 Oct
- Email annual customersYouMon 19 Oct
- Follow-up call on churnStrategyTue 27 Oct
